Senior Global Marketing Manager (Molecular)
Core
Drive growth and adoption of molecular diagnostics portfolio supporting transplant and clinical diagnostic applications by creating market opportunities and launching campaigns.
Role type
Senior Global Marketing Manager (Molecular Diagnostics)
Builds
Evidence-based adoption frameworks, clinical education strategies, and region-ready activation playbooks for transplant diagnostics.
Domain
Life Sciences / Molecular Diagnostics / Transplant Diagnostics
Deliverable
product features
Required skills
Market creation, segmentation analysis, long-range planning, clinical education strategy, global product launch management, storytelling, content creation, demand generation, project management, performance measurement, cross-functional collaboration, digital marketing tools, regulatory compliance.
Preferred skills
Life Sciences background, molecular biology, immunology, NGS/PCR/genotyping experience, transplant diagnostics (HLA/histocompatibility), additional languages.
Technologies
Generative AI, answer engine optimization, digital marketing platforms.
Responsibilities
Identify untapped market segments and define expansion strategies; develop compelling market narratives and launch campaigns; partner with Medical Affairs and MSLs to create evidence roadmaps; craft compliant clinical education content; drive integrated campaigns from strategy to execution; measure performance and optimize for revenue targets.
Seniority
Senior, hands-on IC
