Senior Content Strategist
Core
Lead social strategy and community building for Zillow For Agents, creating content and programs that help real estate professionals grow their businesses and engage with the Zillow brand.
Role type
Senior B2B social strategist and community manager
Builds
Social programming, content, and community initiatives for real estate agents on Instagram, Facebook, LinkedIn, YouTube, and emerging platforms
Domain
Real estate / B2B marketing / Social media
Deliverable
product features
Required skills
B2B social strategy, community building, content development, audience growth, influencer/creator management, storytelling, cross-functional collaboration, performance analytics
Preferred skills
Experience with influencer agencies, real estate industry knowledge, event programming
Technologies
Instagram, Facebook, LinkedIn, YouTube, TikTok
Responsibilities
Own and evolve Zillow For Agents social strategy; Drive audience growth and engagement through new formats and partnerships; Lead social-first content development; Build and grow the agent social community by cultivating relationships with influential agents; Activate agent voices through storytelling and testimonials; Lead social strategy for agent events and industry moments; Partner cross-functionally with Product Marketing, Sales, Events, and other teams; Use performance insights to continuously improve strategy