Creative Director
Core
Lead brand activation strategy and creative execution for an auto glass company, blending design, storytelling, and AI-empowered technology to produce emotionally resonant content.
Role type
Senior Creative Director (Brand & Innovation)
Builds
Brand activations, creative campaigns, and content for consumers, clients, and associates.
Domain
Automotive (Auto Glass) / Brand Strategy & Creative Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand stewardship, team leadership and mentorship, cross-functional collaboration, agency management, creative process management, trend awareness in AI/immersive media, strategic storytelling, data-driven optimization
Preferred skills
Experience in emerging media (AR/VR, generative video, interactive design), background in creative technology or innovation labs, familiarity with AI creative tools (ChatGPT, Midjourney, Runway, Adobe Firefly)
Technologies
ChatGPT, Midjourney, Runway, Adobe Firefly, AR/VR tools, generative video platforms
Responsibilities
Own the vision and stewardship of all internal and external brand activations; Lead and mentor a multidisciplinary team of creative specialists; Partner with marketing and leadership to translate business strategy into creative campaigns; Manage external creative agency relationships; Review and refine creative assets for brand alignment; Develop efficient processes for creative asset production and approval; Stay ahead of trends in AI-generated content and immersive media
Seniority
Senior, hands-on IC with strategic oversight
