Digital Marketing Engagement Specialist
Core
Design, implement, and manage automated email marketing campaigns and journeys using Salesforce Marketing Cloud to drive digital engagement and optimize campaign performance.
Role type
Marketing Automation Specialist (Digital Engagement)
Builds
Automated email campaigns, segmented audience journeys, and digital engagement reports
Domain
Financial Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud, email campaign management, segmentation strategies, data analysis, reporting tools, cross-functional collaboration, content development, project management
Preferred skills
Adobe suite familiarity, HTML/CSS, email design best practices
Responsibilities
Design and manage automated marketing campaigns; Develop and optimize campaign journeys and segmentation; Monitor and analyze campaign performance metrics; Collaborate with cross-functional teams for cohesive strategies; Integrate Salesforce Marketing Cloud with other marketing technologies; Assist in creating email content and landing pages
Seniority
Mid-level, hands-on IC