Digital Marketing and Engagements Specialist
Core
Leads World Vision Ethiopia's digital strategy, storytelling, and marketing to drive audience engagement, fundraising, and advocacy for vulnerable children.
Role type
Senior Digital Marketing and Strategy Lead
Builds
End-to-end digital conversion ecosystems, donation journeys, and content platforms
Domain
Non-profit / Digital Marketing & Fundraising
Deliverable
product features
Required skills
Digital strategy, storytelling, campaign management, data analytics, stakeholder engagement, thought leadership, capacity building, performance monitoring, UX design
Preferred skills
Digital marketing certifications, UX training, content marketing frameworks
Technologies
Google Analytics, Google Ads, Meta Blueprint, HubSpot
Responsibilities
Develop and evolve annual digital storytelling strategy; design and build digital conversion pathways; lead digital marketing campaigns and content execution; advise senior leadership on digital positioning; train staff on digital capabilities; monitor digital performance and reputation.
Seniority
Senior, hands-on IC with strategic advisory scope