Business Development & Integration Manager
Core
Develops and implements marketing strategies, sales plans, and product packaging for a microfinance institution serving vulnerable children and low-income families.
Role type
Business Development & Marketing Manager
Builds
Marketing products, sales strategies, promotional materials, and investor prospectuses for an MFI
Domain
Microfinance / Financial Services / Social Impact
Deliverable
product features
Required skills
marketing strategy development, sales strategy formulation, product packaging, market research, budget management, stakeholder coordination, client protection policy implementation
Preferred skills
experience in microfinance, knowledge of CGAP/MicroSave standards, brand identity management
Technologies
none stated
Responsibilities
Develop cost-efficient marketing products and strategies; Pilot test and refine marketing initiatives; Create attractive names and packaging for loan and deposit products; Supervise creation of awareness plans (newsletters, radio, posters); Conduct customer satisfaction surveys and market research; Prepare annual marketing plans and budgets; Coordinate with media houses for press releases; Develop promotional materials; Pursue new business and sales opportunities; Ensure MFI reaches target clients while balancing sustainability; Implement client protection policies; Train branch managers on social performance practices
