Associate Public Relations Manager - Baskin-Robbins
Core
Associate Manager supporting Baskin-Robbins' external communications, executing national and local PR programs, and managing influencer/creator initiatives.
Role type
Associate Manager, Public Relations & Influencer Marketing
Builds
National and local PR campaigns, influencer partnerships, and community storytelling for Baskin-Robbins
Domain
Food & Beverage / Public Relations / Influencer Marketing
Required skills
Media relations, press material development, influencer campaign execution, campaign coordination, budget reconciliation, written communication, trend analysis
Preferred skills
Cultural relevance, brand safety judgment, stakeholder management
Technologies
Social platforms, media lists, campaign trackers
Responsibilities
Execute PR programs and seasonal campaigns; manage influencer research, vetting, briefing, and reporting; draft press releases and campaign copy; coordinate with agencies and franchisees; track earned media and campaign performance.
Seniority
Mid-level, hands-on IC