Manager- Content Strategy & Operations
Core
Lead content strategy and operations for Inspire Brands' web and app experiences, establishing governance and optimizing guest discovery and conversion.
Role type
Manager, Content Strategy & Operations
Builds
Scalable content workflows, playbooks, and CMS processes for multi-brand restaurant experiences
Domain
QSR / Restaurant / Hospitality / Digital Experience
Deliverable
product features
Required skills
Content strategy, Content operations, Ecommerce journey design, CMS governance, Analytics interpretation, Cross-functional leadership, SEO strategy, Conversion optimization
Preferred skills
Experience with Contentful, QSR/Restaurant industry background, Multi-brand/franchised environment experience
Technologies
Contentful, CMS
Responsibilities
Establish digital content intake, prioritization, editorial planning, and publishing processes; Create playbooks and standards for content hierarchy and merchandising; Partner with Brand Marketing, Product, UX, and Analytics teams to define content requirements; Build optimization practices using analytics and testing; Coordinate with SEO practices for publishing plans; Guide CMS workflows and train cross-functional partners
Seniority
Manager, 2-3 direct reports
