Social Media Manager (m/w/d)
Core
Develop and execute a holistic social media and content strategy to build and professionalize the company's social media presence, creating content for the construction, craftsmanship, design, and communication sectors.
Role type
Social Media Manager
Builds
Social media channels, content formats, and communication processes for the company
Domain
Construction, craftsmanship, design, and corporate communication
Deliverable
product features
Required skills
Social media strategy, content marketing, multi-format content creation (text, image, video, short-form), performance analysis, stakeholder collaboration
Preferred skills
Graphic production basics, trend identification, editorial process development
Technologies
Social media platforms, content management tools, analytics tools
Responsibilities
Develop themes, formats, and editorial calendars; produce and optimize content; establish content guidelines and standards; analyze performance KPIs and drive optimizations; collaborate with internal departments like Marketing, HR, and Sales
Seniority
Individual Contributor, hands-on execution
