Influencer Marketing Manager
Core
Develop and execute influencer marketing strategies using AI agents to automate creator discovery, vetting, outreach, and performance reporting for Salesforce's brand and growth goals.
Role type
Senior Influencer Marketing Manager (Agentic/AI-focused)
Builds
Long-term ambassador programs, automated creator workflows, and scalable agentic marketing campaigns.
Domain
B2B Technology / SaaS / AI Marketing
Deliverable
production ML models
Required skills
Influencer marketing strategy, AI agent workflow design, creator recruitment and negotiation, budget management, FTC compliance, data analysis, project management, B2B SaaS experience
Preferred skills
Influencer platform experience (CreatorIQ, Traackr, Grin), agentic workflow implementation, agency or creator-side background, AI/tech creator community knowledge
Technologies
Agentforce, AI agents, CreatorIQ, Traackr, Grin, Aspire
Responsibilities
Design and deploy agentic marketing workflows; identify and vet creators across LinkedIn, YouTube, podcasts; negotiate contracts and manage budgets; brief creators and review content for brand compliance; track and report campaign performance using AI agents; partner with Brand, Content, and AI/Product teams.
Seniority
Senior, hands-on IC