Transformation Communications Lead
Core
Lead organizational transformation communications for Salesforce's shift to AI-native design and research, shaping shared language and adoption strategies for the Experience Design organization.
Role type
Senior internal communications and change management lead
Builds
Messaging infrastructure, segmented readiness programs, and adoption tracking systems for AI transformation
Domain
Technology / AI / Organizational Change
Deliverable
dashboards & analysis
Required skills
Change management strategy, audience segmentation, executive stakeholder management, narrative shaping, adoption metrics tracking, change management frameworks
Preferred skills
AI adoption experience, establishing new change communications functions, UX/research organization familiarity
Technologies
Prosci ADKAR, Kotter, McKinsey Influence Model
Responsibilities
Build segmented readiness programs and track migration from awareness to adoption; Co-define change impact with executive sponsors; Shape organizational narrative for AI transformation; Write audience-based communications addressing people, process, and tech dimensions; Develop communications translating transformation into daily practice; Co-own end-to-end reinforcement systems for transformation programs.
