Associate Director / Senior Manager, AI Product & Business Partner - Marketing
Core
Lead the Marketing Domain Squad as a primary AI partner to Marketing leadership, developing the AI and analytics roadmap to drive customer acquisition, engagement, and personalization.
Role type
Senior IC AI Product & Business Partner (Marketing)
Builds
Marketing AI product portfolio, analytics roadmaps, and data-driven marketing solutions
Domain
Financial Services / Marketing Technology / Generative AI
Deliverable
production ML models
Required skills
AI strategy, advanced analytics, Generative AI, product ownership, squad leadership, stakeholder management, regulatory compliance, data governance
Preferred skills
Life insurance/wealth management experience, marketing analytics expertise, cross-functional team leadership
Technologies
Generative AI, machine learning, customer segmentation tools, campaign optimization platforms
Responsibilities
Define and prioritize high-value AI use cases for marketing; translate business challenges into AI opportunities; lead end-to-end delivery of AI initiatives; manage the Marketing AI product backlog; ensure compliance with responsible AI principles and data privacy; lead a squad of data scientists and engineers; drive adoption and measure business impact.
Seniority
Senior, hands-on IC with leadership responsibilities