Adobe Target Specialist
Core
Own and govern the Adobe Target platform to deliver personalized experiences, manage advanced integrations with Adobe Experience Cloud, and enable AI-powered personalization features.
Role type
Adobe Target Specialist / Consultant
Builds
Personalized web and app experiences, A/B and multivariate tests, and AI-driven recommendation systems
Domain
Financial Services / Digital Marketing Technology
Deliverable
production ML models | product features
Required skills
Adobe Target platform administration, HTML/CSS/JavaScript, A/B and multivariate test design, Adobe Experience Cloud integration (AEM, Analytics, RTCDP), Experience Fragment management, profile script development, identity stitching, server-side SDK configuration
Preferred skills
Adobe Target Business Practitioner or Developer certification
Technologies
Adobe Target, Adobe Experience Manager (AEM), Adobe Analytics, Adobe RTCDP, Journey Optimizer, CJA, VEC/Form-based Composer, at.js, AEP Web SDK
Responsibilities
Manage platform environments, permissions, and security governance; translate business briefs into activity specifications and execute experiments; configure experiences via web tools or server-side APIs; integrate Target with MarTech stack and manage AEM fragment applications; enable and monitor AI-powered personalization features; maintain tag/SDK health and performance; document results and update activity registries
Seniority
Mid-Senior, hands-on IC