Asia SEO/GEO Specialist (Manager)
Core
Manage end-to-end SEO/GEO projects and BAU activities to improve organic visibility and lead generation for Manulife's digital growth agenda across Asian markets.
Role type
Manager, SEO/GEO Specialist
Builds
Organic search visibility and brand awareness for Manulife's digital platforms in Asia
Domain
Financial Services / Digital Marketing
Required skills
Project management, Technical SEO, Content SEO, Analytical capability, Stakeholder management, Risk management
Preferred skills
Financial services industry background, Regional role experience, Local language fluency (Vietnamese, Japanese, Bahasa, Traditional Chinese)
Technologies
JIRA, Confluence, Monday.com, Smartsheet, BrightEdge, SEMrush, SiteImprove, Ahrefs, Moz, Screaming Frog, Google Ads
Responsibilities
Manage delivery timelines and progress through project management tools; Support BAU activities by communicating SEO/GEO concepts and strategies to partners; Manage technical SEO baselines and enhancements; Support content optimization through keyword research and briefs; Develop educational materials and guidelines; Deliver regular reports and presentations to stakeholders
Seniority
Manager, hands-on IC