Asia SEO/GEO Specialist (Manager)
Core
Manage end-to-end SEO/GEO projects and BAU activities to improve organic visibility and support lead generation for Manulife's digital growth agenda across Asian markets.
Role type
Manager, SEO/GEO Specialist
Builds
Organic search visibility and brand awareness for Manulife's digital platforms in Asia
Domain
Financial Services / Digital Marketing / SEO
Deliverable
product features
Required skills
Technical SEO implementation, Content SEO strategy, Project management, Data analysis, Stakeholder communication, Risk management
Preferred skills
Financial services industry experience, Regional management experience, Local language fluency (Japanese, Chinese, Vietnamese, Bahasa)
Technologies
JIRA, Confluence, Monday.com, Smartsheet, BrightEdge, SEMrush, SiteImprove, Ahrefs, Moz, Screaming Frog, Google Ads
Responsibilities
Manage delivery timelines and progress through project management tools; Support BAU activities by communicating SEO concepts and strategies to partners; Manage technical SEO baselines and resolve issues; Support content optimization through keyword research and briefs; Develop educational materials and guidelines; Deliver regular reports and presentations to stakeholders highlighting performance and risks.
Seniority
Manager, hands-on IC