Director, AEO Discoverability & Copy
Core
Build scalable discoverability capabilities for eCommerce and product content optimization for search, AI-driven discovery, and emerging consumer behaviors.
Role type
Director, AEO Discoverability & Copy
Builds
Global copy strategy, structured data systems, AI-enabled content workflows, and AEO-focused first-party content.
Domain
Fashion retail, eCommerce, AI-driven discovery
Deliverable
production ML models
Required skills
Content strategy, eCommerce content, digital discoverability, SEO/AEO/GEO, structured content, content architecture, AI-powered discovery, generative AI workflows, strategic communication, team leadership
Preferred skills
Experience building new capabilities in digital disciplines, understanding of PDP ecosystems, ability to influence senior leaders
Technologies
Generative AI tools, structured data platforms, AI discovery platforms
Responsibilities
Own global copy strategy and standards; Define global discoverability standards and playbooks; Build scalable product content foundations; Establish AI-enabled content workflows; Lead AEO-focused content strategies; Set governance for AI-assisted content; Partner with tech teams on product attributes; Lead experimentation in AI-discovery; Partner with local BUs on market nuances; Build global KPIs; Lead and coach the global organization
Seniority
Director, strategic leadership & team building
