Marketing Research Analyst 2
Core
Data-driven analyst supporting digital member experience and service quality by providing actionable insights, building dashboards, and analyzing customer feedback and digital behavior data.
Role type
Marketing Research Analyst
Builds
Analytics dashboards and reports for digital channels and product lines
Domain
Digital marketing and customer experience analytics
Deliverable
dashboards & analysis
Required skills
Web-based analytics tools, VoC/CSAT/survey data analysis, statistical modeling, database management, AI tools for summarization and theme detection, Jira/Confluence
Preferred skills
Adobe Analytics, Google Analytics, Quantum Metric, Tableau, online marketing analyst experience, statistics/data science knowledge
Technologies
Adobe Analytics, Tableau, Excel, Quantum Metric, Jira, Confluence
Responsibilities
Develop analytics dashboards; analyze VoC, CSAT, and survey data; perform segmentation analysis; validate issues with engineering teams; track member-impacting issues; present data-driven recommendations to stakeholders; apply AI tools to automate reporting and detect themes.
Seniority
Mid-level IC