Manager, Global Events
Core
Lead the planning and production of global press, influencer, VIP, and retail activation events across North America, EMEAI, and Asia to create seamless, elevated experiences for the Coach brand.
Role type
Manager, Global Events
Builds
Global event toolkits, creative briefs, production timelines, budgets, and post-event reporting.
Domain
Luxury fashion retail and experiential marketing
Required skills
Event production, experiential marketing, brand activation, project management, budget management, stakeholder coordination, trend analysis, creative brief development, timeline management, reporting
Preferred skills
Luxury fashion industry knowledge, Gen Z consumer trends, social-first programming, hands-on execution
Technologies
Event management tools, budget trackers, reporting software
Responsibilities
Support development and execution of global events from concept to on-site production; Lead planning of press, influencer, and VIP events across key markets; Concept and execute innovative retail activations and seasonal pop-ups; Develop and maintain Global Event Toolkits for regional alignment; Build and manage key event documents including creative briefs, timelines, and budgets; Stay current on emerging trends in events, culture, and consumer engagement.
