Senior Creative Copywriter
Core
Senior copywriter creating brand-led marketing communications and campaign concepts for Canadian Tire across digital, social, email, and in-store channels.
Role type
Senior Creative Copywriter
Builds
Integrated marketing campaigns, brand storytelling, and multi-channel communications for Canadian Tire retail and e-commerce.
Domain
Retail / Brand Marketing
Deliverable
product features
Required skills
Strategic copywriting, brand voice definition, cross-channel content creation, creative concept development, copy editing, stakeholder presentation, project management, AI tool integration, social media trend awareness.
Preferred skills
Agency or in-house creative team experience, mentoring writers, client-facing experience, portfolio of brand-led storytelling.
Technologies
Meta, TikTok, Pinterest, Snapchat, AI automation tools.
Responsibilities
Lead creative conceptualization and iteration for marketing campaigns; write engaging copy across digital and print channels; champion brand tone of voice; support copy editing and quality control; present creative concepts to stakeholders; develop ideas aligning with brand and business goals.
Seniority
Senior, hands-on IC