Manager, Content & Employer Brand
Core
Shape employer brand strategy and creative direction for content across DraftKings Life channels to attract global talent.
Role type
Manager, Content & Creative (Recruitment Marketing)
Builds
Employer brand content ecosystem (social, paid media, careers site, email)
Domain
Technology / Gaming / Recruitment Marketing
Deliverable
product features
Required skills
Content strategy, Editorial leadership, Creative direction, Data-informed decision making, Cross-functional collaboration, AI fluency, Global market adaptation, Team coaching, Copywriting
Preferred skills
Video content production, Long-form storytelling, Performance marketing insights
Technologies
AI tools for content development and insights
Responsibilities
Lead content and editorial strategy; Set creative and editorial standards; Build integrated content engine; Develop scalable global content strategies; Coach and develop high-performing content team; Own content intake and prioritization; Use performance data and AI to inform content decisions
