Senior Director, Head of YouTube

Charlotte, NC, USFull-time2026-09-03 → 2026-11-11

On-site · United States

Core

Lead NASCAR's YouTube content strategy, creative vision, and audience growth to build a premier digital destination for motorsports fans.

Role type

Senior Director, Head of YouTube (Strategy & Leadership)

Builds

Original YouTube programming, creator partnerships, and platform-first storytelling experiences.

Domain

Sports (Motorsports) + Digital Media / YouTube

Required skills

YouTube strategy, audience development, original programming, creator partnerships, data-driven decision making, team leadership, content roadmap planning, platform storytelling, analytics interpretation, stakeholder management

Preferred skills

Sports/entertainment industry experience, portfolio of successful channel growth, experience with live content and documentaries, influencer management

Technologies

YouTube Analytics, SEO tools, video production software

Responsibilities

Define channel creative identity and strategy, build original programming franchises, recruit and develop on-camera talent, oversee production workflows, present performance metrics to leadership, partner with cross-functional teams (Marketing, Broadcast, Licensing), foster a culture of experimentation and rapid iteration.

Seniority

Senior Director, strategic leadership with hands-on creative oversight

About nascar

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or