Senior Director, Head of YouTube
Core
Lead NASCAR's YouTube content strategy, creative vision, and audience growth to build a premier digital destination for motorsports fans.
Role type
Senior Director, Head of YouTube
Builds
Original YouTube programming, creator partnerships, and platform-first storytelling for NASCAR fans.
Domain
Sports entertainment / Digital media / YouTube platform
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (YouTube content franchises, original shows, documentaries, live experiences)
Required skills
YouTube content strategy, audience development, original programming creation, creator partnership management, data-driven decision making, team leadership, platform storytelling, channel optimization
Preferred skills
Sports/entertainment/media industry experience, experience scaling YouTube-first programming, experience with on-camera talent and influencers
Technologies
YouTube Analytics, SEO tools, video production software
Responsibilities
Define channel creative identity, build recurring content franchises, recruit and develop on-camera talent, oversee original programming slate, present strategic recommendations to senior leadership, establish scalable production workflows, partner with cross-functional teams (Social, Broadcast, Marketing), educate organization on YouTube best practices.
Seniority
Senior Director, strategic leadership with hands-on creative oversight
