Associate Director - Entertainment PRS, Star Plus & Star Bharat
Core
Define pricing strategies, build client packages, and drive revenue targets for Star Plus & Star Bharat channels by aligning programming, marketing, and sales teams.
Role type
Associate Director, Product & Revenue Strategy
Builds
Channel inventory, client pricing packages, sponsor packages, and revenue business plans
Domain
Media & Entertainment (TV Channels)
Deliverable
product features
Required skills
Strategic planning, pricing strategy, revenue forecasting, client deal structuring, competitive analysis, stakeholder management, financial accountability, market trend analysis
Preferred skills
Negotiation, analytical thinking, influencing skills, result orientation
Technologies
BARC data, rate cards, client dockets, pitch decks
Responsibilities
Define channel pricing strategy and benchmarks; build client-wise strategies and monthly packages; create revenue business plans and track performance; analyze market trends and competitor activities; collaborate with sales and programming teams to optimize inventory and maximize revenue.
Seniority
Senior, hands-on IC