Associate Creative Director - Creative Communication (Promos), English Cluster
Core
Lead the development and execution of compelling creative communication campaigns that drive awareness, engagement, and viewership for OTT content across Licensed Content, Movies, Series, Reality and Live Entertainment.
Role type
Associate Creative Director (Creative Communication)
Builds
Integrated creative communication concepts, campaign narratives, key visuals, promotional films, trailers, social content, and digital assets for OTT originals and acquired content.
Domain
OTT streaming / Entertainment Marketing
Deliverable
product features
Required skills
Integrated campaign development, storytelling, creative problem-solving, stakeholder management, campaign performance analysis, multi-format asset creation, cross-functional collaboration, strategic planning, audience insight translation, production management
Preferred skills
Experience with creative agencies, familiarity with production workflows, proficiency in PowerPoint/Keynote
Technologies
PowerPoint, Keynote
Responsibilities
Develop integrated creative communication concepts for OTT originals and platform campaigns; Translate content positioning and audience insights into compelling campaign narratives; Partner with internal teams and external agencies to execute campaign assets across multiple formats; Manage timelines, creative reviews, and production deliverables; Monitor campaign performance and analyze audience response to recommend optimizations.
Seniority
Senior, hands-on IC