Associate Marketing Manager, Digital Projects
Core
Support project management, optimization, and execution of digital customer experiences on Dexcom.com to improve lead generation and customer journey performance.
Role type
Associate Marketing Manager, Digital Project Manager
Builds
Digital customer acquisition and engagement initiatives, website enhancements, and marketing technology solutions for Dexcom.com
Domain
Consumer health technology / Digital marketing
Deliverable
product features
Required skills
Digital marketing principles, project management, business requirements gathering, process documentation, cross-functional collaboration, data analysis, user acceptance testing (UAT), stakeholder liaison
Preferred skills
Experience with website platforms, CRM systems, marketing automation tools, analytics platforms, Agile/Scrum methodologies, regulated industry experience
Technologies
Website platforms, CRM systems, marketing automation tools, analytics platforms, testing and quality assurance processes
Responsibilities
Support and optimize digital customer acquisition and engagement initiatives; partner with stakeholders to gather business requirements and align digital solutions with strategic objectives; monitor website lead generation performance and customer journeys; document business requirements, workflows, and user stories; serve as a liaison between business and technical teams; coordinate project activities, timelines, and testing efforts; lead and support user acceptance testing (UAT); partner with agencies and vendors to ensure deliverables meet requirements; support enhancements to lead capture and reporting processes
Seniority
Mid-level, hands-on IC