Marketing Technology Specialist
Core
Evolve marketing technology capability and explore AI/emerging technologies to improve marketing and customer experience.
Role type
Marketing Technology Specialist
Builds
Optimized marketing technology ecosystem, enhanced website/digital experiences, and improved CRM segmentation
Domain
Construction equipment retail and services
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing technology ecosystem management, website optimization, marketing automation, CRM segmentation, AI application, SEO, CRO
Preferred skills
DotDigital platform expertise, systems integration
Technologies
DotDigital, CRM platforms, AI tools
Responsibilities
Optimize marketing technology ecosystem including websites and automation; Improve website performance, UX, and conversions; Design and optimize marketing automation; Maximize CRM for segmentation and lead tracking; Identify and implement AI opportunities for efficiency.
Seniority
Mid-level, hands-on IC