Assistant Manager - Marketing
Core
Develop and implement marketing campaigns for Porsche vehicles, services, and dealership events while managing digital channels and customer engagement.
Role type
Assistant Manager - Marketing
Builds
Marketing campaigns, digital presence, customer engagement events, and promotional materials for Porsche dealerships.
Domain
Automotive / Luxury Retail
Deliverable
product features
Required skills
Digital marketing, CRM systems, campaign management, event organization, market trend analysis, ROI analysis, safety compliance, risk assessment
Preferred skills
Automotive industry experience, luxury retail experience, passion for luxury automobiles
Technologies
Social media platforms, online advertising tools, CRM systems
Responsibilities
Develop and implement marketing campaigns, manage digital marketing channels, coordinate with corporate marketing teams, organize customer engagement events, monitor market trends and competitor activities, prepare marketing reports and analyze ROI, enhance customer experience through personalized initiatives, support sales teams with promotional materials, build long-term relationships with Porsche owners, ensure marketing activities comply with safety regulations, collaborate with Safety Officer on safety messaging, oversee event logistics, conduct risk assessments, promote safety awareness culture
Seniority
Mid-level, hands-on IC