Marketing Officer (Bank)
Core
Support the implementation and measurement of national and hospital marketing multi-channel tactics and plans, including website, social media, offline activity, and PR initiatives.
Role type
Marketing Officer
Builds
Marketing campaigns, event schedules, sales materials, and hospital/consultant profiles
Domain
Healthcare / Private Hospital
Deliverable
product features
Required skills
Tactical marketing experience, digital marketing, project management, analytical skills, stakeholder engagement
Preferred skills
Experience with 3rd party agencies, knowledge of marketing communications mix
Technologies
Digital asset management system, social media platforms
Responsibilities
Support implementation of multi-channel marketing tactics, organize annual open events, liaise with Primary Care Liaison Manager for GP seminars, work with design studio on creative briefs, develop point of sale materials, support PR and communication initiatives
Seniority
Individual Contributor