Innovation Manager
Core
Develop and launch new variants of Tequila and Vodka brands in the standard segment to expand portfolio scale and compete with local spirits in Colombia.
Role type
Senior Brand Manager (Innovation)
Builds
New product variants and brand architecture for premium and standard spirits
Domain
Alcohol / Spirits / FMCG
Deliverable
product features
Required skills
New product development, portfolio architecture, trade marketing, market intelligence, financial business cases, cross-functional leadership
Preferred skills
Experience in multinational beverage companies, knowledge of Colombian alcohol market, Stage Gate processes
Technologies
Nielsen/Kantar, Stage Gate
Responsibilities
Lead development of new brand variants from ideation to launch, define price architecture and value proposition, execute market activation plans, monitor local spirits market and consumer trends, coordinate global-local project delivery
Seniority
Senior, hands-on IC
