Regional Marketing Data Sourcing Lead
Core
Operate at the centre of the region's data ecosystem by clarifying data needs, deploying global intelligence products, and turning data into activation and measurement that drives growth.
Role type
Regional Marketing Data Sourcing Lead
Builds
Regional data ecosystem, global intelligence products, predictive audience segments, and experimentation frameworks for EMEA markets.
Domain
Marketing Operations & MarTech, Consumer Insights, Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Data sourcing, consumer insights, measurement frameworks, large-scale consumer datasets, CDPs, marketing technology ecosystems, analytical model development, causal inference, incrementality testing, modern marketing measurement
Preferred skills
Strategic thinking, commercial mindset, translating data into actionable insights
Technologies
CDPs, marketing technology ecosystems
Responsibilities
Articulate regional data needs and availability across consumer, commercial and insights domains; Deploy and embed global data products into markets; Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) with media, content, and marketing effectiveness; Act as the feedback loop to marketing data on priority product optimisations.
Seniority
Senior, hands-on IC
