Content Strategy Market Lead B&C
Core
Develop and execute integrated, multi-channel marketing campaigns and content strategy for the Beauty & Personal Care division, focusing on thought leadership, digital engagement, and customer acquisition in North America.
Role type
Strategic Marketing Lead (IC)
Builds
Integrated marketing campaigns, sales enablement tools, and thought leadership content for the chemical ingredients distribution industry.
Domain
Chemicals distribution / Beauty & Personal Care
Deliverable
product features
Required skills
Digital marketing strategy, content creation, campaign management, data-driven insights, stakeholder collaboration, performance measurement, market trend analysis
Preferred skills
Salesforce CRM/Pardot proficiency, bilingual capabilities (English/French/Spanish/Portuguese), MBA, experience in the chemical industry
Technologies
Salesforce, Pardot, Microsoft Office, social media platforms, webinar tools
Responsibilities
Own and drive overall content strategy aligned with business objectives; develop and execute high-impact content across email, social media, webinars, and landing pages; manage rolling marketing and editorial calendars; create trend presentations and translate insights into campaign concepts; define and track KPIs for campaign performance and lead generation; partner with sales, technical, and supplier teams to support commercial goals.
Seniority
Mid-level, hands-on IC
