Digital Marketing Executive
Core
Manage organic and paid social media accounts, CMS platforms, and digital marketing campaigns to drive brand awareness, engagement, and ROI for Copart's portfolio of brands.
Role type
Digital Marketing Executive (Social Media & CMS focus)
Builds
Social media campaigns, website content updates, and digital marketing reports
Domain
Automotive (auctions) + Digital Marketing
Deliverable
product features
Required skills
Social media management, CMS management (Drupal, WordPress), analytics interpretation, project management, Excel, PowerPoint, agency management
Preferred skills
Marketing degree or CIM qualification
Technologies
Drupal, WordPress, Excel, PowerPoint
Responsibilities
Plan, schedule, and publish engaging social media posts; interact with the online community; utilize analytics tools to measure campaign performance; support content updates via CMS; conduct competitor research and produce campaign reports; manage influencer collaborations; perform ROI analysis on marketing activities.
Seniority
Mid-level, hands-on IC