Senior Social Media Specialist, Brand Marketing
Core
Senior Social Media Specialist driving organic social marketing, creative storytelling, and automotive content campaigns across Meta, LinkedIn, TikTok, and YouTube.
Role type
Senior Social Media Specialist (Brand Marketing)
Builds
Always-on social presence, engaging campaigns, and community connections for Copart's vehicle auction platform.
Domain
Automotive / Online Vehicle Auctions
Required skills
Social media strategy, content calendar management, data analysis (Excel, Sprout, Hootsuite), video editing (CapCut, Adobe After Effects, Premiere, Photoshop), cross-functional collaboration, performance optimization
Preferred skills
Automotive industry experience, AI tools for content scaling
Technologies
Meta, LinkedIn, TikTok, YouTube, Sprout, Hootsuite, CapCut, Adobe After Effects, Adobe Premiere, Photoshop, Excel
Responsibilities
Develop channel-specific marketing plans; manage content calendar; lead real-time social presence; optimize content for engagement; analyze campaign performance; collaborate with creative teams; engage with community via DMs and comments.
Seniority
Senior, hands-on IC