Digital Marketing Sr. Specialist, Personalization
Core
Producing, optimizing, and managing digital content and experiences across multiple CMS platforms to support strategic business goals and personalization initiatives.
Role type
Senior individual contributor digital marketing specialist (personalization & CMS)
Builds
Scalable digital experiences, responsive content, and audience-targeted campaigns
Domain
Real estate services / Digital marketing
Deliverable
product features
Required skills
CMS authoring, structured content, component-based authoring, A/B testing, SEO/GEO/AIO best practices, analytics, accessibility (WCAG), Adobe Target, Amplitude
Preferred skills
Enterprise website migration, modernization initiatives
Technologies
Sitecore, WordPress, SharePoint, Adobe Target, Amplitude
Responsibilities
Research, design, produce, publish, and optimize digital content and experiences; Execute A/B testing and optimization initiatives; Collaborate cross-functionally with developers, UX, SEO, analytics, and legal teams; Support enterprise website migration and modernization.
Seniority
Senior, individual contributor with limited autonomy