Digital Marketing Sr. Specialist, Personalization
Core
Producing, optimizing, and managing digital content and experiences across multiple CMS platforms to support brand standards, SEO, and personalization strategies.
Role type
Senior Individual Contributor Digital Marketing Specialist (Personalization & CMS)
Builds
Scalable digital experiences, responsive web pages, and audience-targeted content campaigns.
Domain
Real Estate Services / Digital Marketing
Deliverable
product features
Required skills
CMS authoring (Sitecore, WordPress, SharePoint), structured content management, A/B testing, analytics interpretation, SEO/GEO/AIO best practices, accessibility compliance (WCAG), component-based authoring
Preferred skills
Enterprise CMS modernization, Adobe Target, Amplitude Experimentation
Technologies
Sitecore, WordPress, SharePoint, Adobe Target, Amplitude
Responsibilities
Author and publish content using reusable templates; execute A/B testing and optimization initiatives; ensure content aligns with brand, accessibility, and SEO standards; collaborate with developers and UX teams on digital experience delivery.
Seniority
Senior, hands-on IC