Data Analyst
Core
Trusted analytical partner to Springer Nature's China Marketing team, combining analytics, consultancy, and stakeholder collaboration to drive better business outcomes.
Role type
Senior IC data analyst (marketing)
Builds
Dashboards, reports, and analytics products for marketing stakeholders
Domain
Publishing + Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python or R, applied statistics, experimental design, cloud data platforms, data visualization tools, data storytelling
Preferred skills
dbt, modern analytics engineering practices, Chinese academic and research landscape knowledge
Technologies
SQL, Python, R, BigQuery, Looker, Data Studio, Hex
Responsibilities
Adapt and extend marketing KPI and metrics framework; Shape measurement approaches and answer business questions; Manage and analyse large and complex datasets; Apply statistical methods and modelling techniques; Support experimental design and interpret test results; Develop dashboards and analytics products
Seniority
Senior, hands-on IC