Field Marketing Principal
Core
Own integrated demand generation programs end-to-end across Southeast Asia to drive pipeline growth for Epicor's ERP solutions.
Role type
Senior IC field marketing principal (demand generation)
Builds
Integrated demand generation campaigns, pipeline growth, and measurable marketing outcomes for enterprise software clients.
Domain
Enterprise software / SaaS / Manufacturing / Distribution
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B marketing, integrated demand generation, project management, B2B buying journey expertise, analytical skills, stakeholder management, CRM/marketing automation proficiency
Preferred skills
Enterprise software/SaaS/manufacturing experience, Southeast Asian market knowledge, Account-Based Marketing, paid media, content syndication
Technologies
Salesforce, marketing automation platforms, analytics platforms, paid media tools
Responsibilities
Plan and execute multi-channel demand generation programs; translate business priorities into execution plans; manage campaigns from planning to optimization; partner with Sales and Business Development; measure campaign effectiveness and ROI; coordinate agencies and vendors; support Account-Based Marketing initiatives.
Seniority
Senior, hands-on IC with limited supervision
