Assistant Director, Residential Marketing
Core
Strategic leadership for luxury residential projects under 1 Homes and Baccarat Residences brands, bridging marketing, development, and ownership.
Role type
Associate Brand Director (Residential Marketing)
Builds
Residential real estate projects (luxury branded residences)
Domain
Luxury hospitality + Real Estate Development
Deliverable
product features
Required skills
Luxury brand strategy, residential marketing, creative development, digital & social media, experiential programming, sales enablement, brand narrative crafting, project management, agency leadership
Preferred skills
Branded residences experience, luxury hospitality background, international market experience
Technologies
None explicitly stated
Responsibilities
Review and provide strategic feedback on developer marketing plans; create pitch decks, sales tools, and marketing resources; build residential marketing toolkits; review integrated marketing campaigns across paid media, social, digital, and print; develop unique brand-aligned experiences including launch events and showroom activations; analyze performance data to optimize campaigns; oversee external agencies and consultants; lead 360-degree marketing campaigns for residential products.
Seniority
Mid-Senior, hands-on IC