Social Creative
Core
Develop social-first creative ideas for campaigns, activations, and content programs that drive engagement and build reputation across platforms like TikTok, Instagram, and YouTube.
Role type
Social Creative (IC)
Builds
Social media campaigns, creator partnerships, and always-on content programs
Domain
Integrated communications / Social media marketing
Deliverable
product features
Required skills
Social platform expertise, cultural trend identification, creative concept development, cross-functional collaboration, campaign narrative shaping, performance evaluation
Preferred skills
Creator-led campaign experience, copywriting, content production (video/editing), social listening tools, industry-specific knowledge (tech/gaming/healthcare)
Technologies
TikTok, Instagram, YouTube, LinkedIn, Reddit
Responsibilities
Develop social-first creative ideas for campaigns and activations; stay ahead of platform trends and audience behaviors; identify cultural opportunities for creative inspiration; collaborate with strategists and account teams; create pitch materials and client recommendations; evaluate campaign performance to optimize creative approaches
Seniority
Mid-level (5+ years experience)
