Senior Social Media Manager
Core
Own the organic social media strategy, content creation, and publishing for a family of B2B tech brands (Commerce, BigCommerce, Feedonomics, Makeswift), including executive support and employee advocacy.
Role type
Senior Social Media Manager (Strategy & Content)
Builds
Organic social programs, content calendars, brand narratives, and executive social presence across LinkedIn, X, Instagram, Facebook, and YouTube.
Domain
B2B Technology / E-commerce
Deliverable
product features
Required skills
Social media strategy, content creation (video & copy), short-form video editing, analytics, brand voice management, employee advocacy program management, crisis response coordination.
Preferred skills
E-commerce experience, B2B tech background, experience supporting named executives, managing interns or junior contributors.
Technologies
Canva, CapCut, Sprout Social, Google Analytics, Premiere, DaVinci.
Responsibilities
Own documented organic social strategy and rolling content calendars for multiple brands; write and edit captions, scripts, and executive posts; produce original assets and short-form video; monitor cultural moments and news for reactive content; manage employee advocacy program; define KPIs and report on performance; uphold brand standards and crisis response protocols.
Seniority
Senior, hands-on IC
