Director of Marketing - Athletics
Core
Develop and lead comprehensive annual marketing and fan engagement strategies for assigned collegiate sports to drive attendance, ticket sales, revenue, and department visibility.
Role type
Director of Marketing - Collegiate Athletics
Builds
Fan engagement campaigns, game day experiences, corporate sponsorship activations, and student promotional initiatives.
Domain
Higher Education Athletics (NCAA Division I)
Deliverable
product features
Required skills
Strategic planning, campaign execution, stakeholder management, event management, team supervision, data analysis, creative direction
Preferred skills
NCAA rules knowledge, Christian faith commitment, experience in professional sports or entertainment
Technologies
Email marketing platforms, social media management tools, digital advertising channels, PA systems, video boards
Responsibilities
Establish game-specific marketing objectives and promotional calendars; coordinate game day operations and staff scheduling; manage corporate sponsorships and in-game features; develop student activation plans with campus organizations; supervise marketing coordinators and student interns.
Seniority
Director, management & supervision