Director of Marketing - Athletics
Core
Develop and lead comprehensive annual marketing and fan engagement strategies for assigned collegiate sports to drive attendance, ticket sales, revenue, and department visibility.
Role type
Director of Marketing for Collegiate Athletics
Builds
Fan engagement campaigns, game day experiences, student promotional plans, and corporate sponsorship fulfillment.
Domain
Higher Education / Collegiate Athletics
Deliverable
product features
Required skills
Strategic planning, campaign development, stakeholder management, event operations, team supervision, NCAA rule knowledge
Preferred skills
Master's degree, experience in professional sports or entertainment, strong Christian beliefs
Technologies
Email marketing platforms, social media tools, digital advertising channels
Responsibilities
Establish game-specific marketing objectives and promotional calendars; coordinate game day experiences and staff; manage corporate sponsorships and in-game promotions; develop student activation plans; supervise marketing coordinators and student interns.
Seniority
Director, management level