Associate Director, Organic Growth, Content & Social Media
Core
Define and execute organic growth strategy by maximizing visibility across search engines (SEO) and generative AI platforms (GEO) while leading SEO/GEO, Social Media, and Content teams to produce content at scale.
Role type
Senior IC Associate Director (Organic Growth, Content & Social Media)
Builds
Integrated content creation center of excellence for digital visibility and traffic
Domain
Financial services / Digital Marketing / Generative AI
Required skills
SEO strategy, Generative Engine Optimization (GEO), content strategy, social media strategy, team leadership, data analysis, AI tool integration, editorial direction, change management
Preferred skills
Experience with conversational content, video content, community-driven content, process optimization
Technologies
Generative AI tools, SEO platforms, social media platforms, data analytics tools
Responsibilities
Define and lead organic growth strategy; Maximize content visibility across search and AI platforms; Develop integrated SEO, GEO, and social media approaches; Identify growth opportunities based on search intent; Define KPIs and measure impact; Lead and develop multidisciplinary teams; Ensure effective change management; Oversee creation and optimization of digital content; Implement structured content production at scale; Lead organic social media strategies; Integrate AI tools into content lifecycle; Develop new processes for performance and efficiency.
Seniority
Senior, hands-on IC with leadership responsibilities