Associate, Marketing
Core
Supporting the execution of integrated marketing initiatives, campaign activation, PR coordination, and trend-based insights development for Coach's Korea market.
Role type
Marketing Assistant (Contractor)
Builds
Seasonal marketing campaigns, brand events, PR/influencer initiatives, and trend reports.
Domain
Fashion / Luxury / Digital Marketing
Deliverable
product features
Required skills
Campaign execution, PR coordination, influencer management, trend research, social media monitoring, cross-functional coordination, data tracking, PowerPoint, Excel
Preferred skills
Knowledge of Gen Z culture, familiarity with Instagram/YouTube/TikTok
Responsibilities
Assist in execution of marketing campaigns and brand events; support PR activities including sample coordination and media tracking; research and compile trend reports on fashion and digital platforms; coordinate with internal teams and external agencies; manage influencer campaign logistics.
Seniority
Junior, execution-focused IC