Enrollment Marketing Manager - Enrollment and Retention
Core
Develop marketing strategies and execute tactics to increase enrollment in UW-Whitewater's academic programs.
Role type
Marketing Manager
Builds
Marketing campaigns and strategies for student applications
Domain
Higher Education
Deliverable
product features
Required skills
Marketing strategy development, Budget management, Project management, Data analytics, Creative development, Media relations
Preferred skills
Digital marketing, Paid advertising management, Email marketing, Social media, Search marketing, University experience
Technologies
Digital advertising platforms, Email marketing tools, Social media platforms, Analytics tools
Responsibilities
Develop enrollment marketing plans, Create marketing strategies for targeted programs, Draft and oversee marketing budgets, Conceptualize and manage creative development, Manage media and agency relationships, Monitor marketing efforts using data and analytics
Seniority
Mid-level, hands-on IC
