Sr. Analyst, Local Digital Inventory
Core
Manage and optimize digital video and connected TV inventory across local station streaming and website properties to drive revenue and advertiser commitments.
Role type
Senior inventory analyst (digital video & CTV)
Builds
Digital video and CTV inventory supply for Scripps local stations
Domain
Local broadcast media / Digital advertising
Required skills
Inventory forecasting, allocation, and availability analysis, Sponsorship planning, Revenue reporting, Data analysis, Cross-functional collaboration, Risk identification, Pricing optimization
Preferred skills
Broadcast logs knowledge, Programmatic delivery understanding, Large dataset management, Business judgment
Technologies
WideOrbit, Order Management Systems, Spreadsheets, Reporting tools
Responsibilities
Create and maintain calendar templates for sold sponsorships and HPTOs, Analyze avails and sponsorships to maximize inventory, Manage software integration with traffic and order management systems, Troubleshoot sponsorship delivery issues, Develop and maintain forecasts for digital video and CTV supply, Monitor sell-through, fill rate, CPM, and revenue trends, Identify under-delivery and overbooking risks, Produce recurring inventory and revenue reports
Seniority
Senior, hands-on IC