Digital Director, KMGH
Core
Lead digital content strategy and platform management for a local news station to drive audience engagement and revenue.
Role type
Senior digital director (news media)
Builds
Local news website, mobile/tablet apps, social media channels, and syndicated digital platforms
Domain
Local news media / Broadcast journalism
Deliverable
product features
Required skills
Digital content strategy, revenue growth, website management, SEO, analytics tracking, cross-functional collaboration, content creation, change management
Preferred skills
Supervisory experience, entrepreneurial project skills, CMS and HTML knowledge, JavaScript, Adobe Photoshop, FTP, social media growth, video and mobile applications
Technologies
CMS, HTML, JavaScript, Adobe Photoshop, FTP, Facebook, Twitter, YouTube
Responsibilities
Execute local digital content aligned with station strategy, partner with sales to achieve revenue targets, manage website and digital platforms functionality, collaborate on product implementation, optimize website for search, track monthly analytics, create new content areas, troubleshoot website issues
Seniority
Senior, hands-on IC with team leadership
