Principal Content Strategist
Core
Owns end-to-end content strategy for NCL's digital guest journey to drive ecom sales, personalization, and AI-readiness.
Role type
Principal Content Strategist (Senior IC)
Builds
Digital guest journey content (Shop, Book, Presail, Onboard, Next Cruise) for web, app, and CRM channels
Domain
Travel/Hospitality + Digital Content Strategy & AI Readiness
Deliverable
production ML models | product features
Required skills
Content strategy, content personalization, information architecture, SEO/AEO/GEO discoverability, structured data/metadata, stakeholder influence, data analysis
Preferred skills
Travel/hospitality industry experience, mentoring content creators
Technologies
CMS, CDP platforms, schema markup
Responsibilities
Define personalization strategy based on guest behavior; establish content structure for AI assistants; advise product owners on content direction; partner with SEO and technology teams; interpret testing data to guide strategy; champion brand voice and tone standards.
Seniority
Principal, hands-on IC with mentorship
