Assistant Brand Manager - Skincare
Core
Support the development and execution of brand strategies and activation plans for the Cetaphil skincare portfolio to deliver sales, profit, and market share objectives in Australia and New Zealand.
Role type
Assistant Brand Manager (Skincare)
Builds
Brand activation plans, Annual Brand Plans, and multi-channel consumer & shopper marketing programmes for Cetaphil.
Domain
Dermatology / Skincare / FMCG
Deliverable
product features
Required skills
Brand marketing, New Product Launch project delivery, Multi-channel consumer & shopper marketing, Data analysis (IMS, Aztec, Nielsen), Brand Health Tracking
Preferred skills
FMCG, pharmacy and grocery experience
Responsibilities
Contribute to Annual Brand Plans (ABP), Coordinate activation plans with digital & ecommerce leads, Manage campaign timelines and agency deliverables, Partner with Category and Trade Marketing for retail activations, Measure brand activation effectiveness against KPIs, Identify growth/profit opportunities.
Seniority
Junior, hands-on IC