Brand Manager
Core
Lead end-to-end brand launch lifecycle, strategic planning, and market execution for premium dermatology and aesthetic skincare brands in the Korean market.
Role type
Senior Brand Manager (Medical Device/Aesthetics)
Builds
New product launches and market entry strategies for Injectable Aesthetics and Dermatological Skincare
Domain
Dermatology, Aesthetics, Skincare, Medical Devices
Deliverable
product features
Required skills
Brand launch strategy, market entry planning, cross-functional team leadership, KOL engagement, performance monitoring, agency management, scientific storytelling
Preferred skills
Experience with fillers/toxins, digital marketing, B2B2C campaign management
Technologies
None explicitly stated
Responsibilities
Lead end-to-end launch lifecycle including pre-launch strategy and post-launch monitoring; Develop short- and long-term product strategies and marketing operating plans; Coordinate cross-functional launch task forces; Design KOL engagement systems; Monitor business performance and competitive dynamics; Manage agency partnerships for creative, digital, and PR; Support sales team training on product science
Seniority
Senior, hands-on IC
