Senior Manager, Brand and Marketing (Sponsorship)
Core
Develop and deliver strategic sponsorships and external partnerships to strengthen brand awareness, deepen client engagement, and support sustainable business growth for Sun Life Hong Kong.
Role type
Senior Manager, Brand and Marketing (Sponsorship)
Builds
Integrated activation programmes, events, campaigns, and engagement initiatives across paid, owned, and earned channels.
Domain
Financial services (Insurance) + Sponsorship & External Partnerships
Deliverable
product features
Required skills
Sponsorship strategy development, partnership negotiation, end-to-end activation planning, budget management, KPI definition, stakeholder alignment, project governance
Preferred skills
Experience in insurance or financial services
Technologies
None stated
Responsibilities
Develop sponsorship strategy aligned with brand priorities; Identify and assess sponsorship opportunities based on strategic fit and ROI; Build and maintain relationships with rights holders and external partners; Lead end-to-end execution of activation programmes; Manage budgets, timelines, and vendors for multiple concurrent initiatives; Coach team members and guide sponsorship partners.
Seniority
Senior Manager, hands-on leadership
