Assistant Manager, Agency Segmentation Development, Incentives & Campaign
Core
Planning and execution of agency segmentation initiatives, incentive programs, promotional campaigns, and recognition activities to drive agency engagement and business growth.
Role type
Senior IC agency operations and campaign management specialist
Builds
Agency engagement programs, incentive structures, and campaign communications
Domain
Financial services / Insurance agency distribution
Required skills
Campaign planning and execution, Stakeholder management, Business analytics, Data visualization, Project coordination, Recognition program design
Preferred skills
MDRT program knowledge, Sales contest management, Insurance industry experience, Excel proficiency, Presentation skills
Responsibilities
Support planning and execution of agency segmentation initiatives and incentive programs, Coordinate agency communications and campaign launches, Monitor campaign performance and recommend enhancement strategies, Conduct post-campaign evaluations and ROI analysis, Liaise with internal departments and external vendors, Prepare reports and presentation materials for management
Seniority
Senior, hands-on IC
