Strategic Marketing Specialist - Critical Industries
Core
Support market-driven growth initiatives by identifying and activating marketing opportunities aligned with ABB Electrification's strategy to position the company as a trusted technology partner.
Role type
Strategic Marketing Specialist
Builds
Integrated marketing campaigns, messaging frameworks, content, and trade-event experiences for the Electrification business.
Domain
Industrial electrification, power, and digital infrastructure
Deliverable
product features
Required skills
Market analysis, go-to-market strategy, campaign execution, stakeholder collaboration, thought leadership development, industry engagement
Preferred skills
Experience in segment leadership, product management, or sales within electrification/power sectors
Technologies
None explicitly listed
Responsibilities
Analyze customer challenges and buying drivers to inform market positioning; Translate long-term business strategy into go-to-market strategies; Plan and lead execution of integrated marketing campaigns; Develop compelling messaging frameworks and content requirements; Collaborate with segment leaders on industry organizations and speaking engagements; Support priority trade events and conferences.
Seniority
Mid-Senior, hands-on IC
