Product Marketing Manager
Core
Own technical and market specifications for AC Modules and DC Drives, determine product business plans, and lead life cycle management for the US market.
Role type
Product Marketing Manager (Industrial Drives)
Builds
Product business plans, marketing strategies, and lifecycle management for variable speed drives.
Domain
Industrial automation, Oil and Gas, Mining, Power Generation, Water Treatment, HVAC.
Deliverable
product features
Required skills
Variable speed drive (VFD) selection and dimensioning, line-side harmonics and heat loss analysis, motor compatibility evaluation, market segmentation, product positioning, pricing strategy, sales support, technical documentation, market intelligence analysis.
Preferred skills
Experience with System Integrators, Panel Builders, and OEMs, customer product training, compliance monitoring.
Technologies
Variable speed drives, AC Modules, DC Drives, FCMs.
Responsibilities
Define product business plans and lifecycle management, collaborate on marketing plans and value propositions, analyze market trends and standards, ensure product profitability and margins, support sales with technical and marketing collateral, conduct market intelligence and forecasting.
Seniority
Mid-level, hands-on IC
